Department of Statistics Big Data Seminar
North Carolina State University


Kaiser Fung

From New York University

Vice President of Business Intelligence and Analytics at Vimeo  

Creator of the acclaimed Junk Charts blog (

What Big Media is Not Telling You About Big Data


In his new book Numbersense: How to Use Big Data to Your Advantage, Kaiser Fung (NYU & Vimeo statistician) calls attention to one aspect of the Big Data phenomenon that has not received media attention: the consumers of Big Data analyses, i.e. everyone, will face more confusion and less clarity as the volume of data expands. As a result, consumers must develop “numbersense” to judge who or what to believe. 

In   In his talk, Fung will discuss the statistical challenges arising from Big Data studies, and explain what numbersense is. Some of the key conclusions are contrary to popular belief:      

-        Big Data is subjective. 

-        Big Data does not end arguments.

-        Big Data makes mistakes.

 “Moneyball” is not the rejection of intuition.

Numbersense is difficult to pick up inside a classroom. In Numbersense, Fung illustrates its applications through a series of recent stories on school rankings, the obesity epidemic, digital marketing, economic indicators, and fantasy football.  

Kaiser Fung is Vice President of Business Intelligence and Analytics at Vimeo, the preferred hosting platform for creators of high-quality videos. Previously, he led the analytics team at Sirius XM Radio. He is the creator of the acclaimed Junk Charts blog (, which pioneered the critical examination of data and graphics in the mass media; and the author of two popular books on statistical thinking. He holds an MBA from Harvard Business School, in addition to degrees from Princeton and Cambridge Universities. He teaches statistics and data visualization at New York University.

Wednesday, 20 November 2013
3:00pm - 4:00pm
210 Park Shops (Across the street from SAS Hall)

Refreshments will be served in the 5th floor commons at 2:30pm.